Bridging The Gap Between Sales & Marketing - Case Study

Businesses spend too much time and too much money looking for the “Easy Button” to sales. The problem is there is no such thing, but people keep trying tactics that promise quick and easy results.

The ONLY REAL solution to increasing sales and profits is a system and a strategy. Although it's not easy, when implemented correctly it has proven time and again to create sustained success.



About The Author

Brian Basilico is an internationally recognized, award-winning author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing, Inc., an award-winning marketing, consulting and production company in Aurora, Illinois.


Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. B2b helps companies and non-profits market their products and services through the effective use of online tools.


He is world-renowned for his LinkedIn training and strategies and was one of the first 1000 people to join the Social Network in 2004. He was selected as one of the Top Marketers to Follow in 2018.


Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc. magazines. His show, The Bacon Podcast on iTunes, was also voted one of Inc. Magazine's top 35 business podcasts and was selected as one of the Top 10 Marketing Automation Audio Podcasts & Radio You Must Subscribe and Listen to in 2019.