The Expert with Over 15 Years LinkedIn Experience


Brian Basilico is an internationally recognized, award-winning author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing, Inc., an award-winning marketing, consulting and production company in Aurora, Illinois.

Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. B2b helps companies and non-profits market their products and services through the effective use of online tools.

He is world renowned for his LinkedIn trainings and strategies and was one of the first 1000 people to join the Social Network in 2004. He was selected as one of the Top Marketers to Follow in 2018.

Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc. magazines. His show, The Bacon Podcast on iTunes, was also voted one of Inc. Magazine's top 35 business podcasts and was selected as one of the Top 10 Marketing Automation Audio Podcasts & Radio You Must Subscribe and Listen to in 2019.


If you are looking for a “how-to” social networking book, then this is not for you. This is a “why-to” book. If you have been overwhelmed and confused by all of the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening, breath of fresh air.

You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that will create real interaction and engagement.

It’s Not About You, It’s About Bacon will help you get noticed, become memorable and top-of-mind, and will also help you grow your brand and business through tested and proven face-to-face and social networking techniques.